From
social media marketing to developing a custom business plan, the
IAPAM offers the industry's most comprehensive business workshop for
physicians looking to add botox or other aesthetic medicine
modalities to their practices. The IAPAM's Aesthetic Practice Start
Up Workshop is the only medical spa business program highlighting the
latest business and marketing intelligence, and is taught by an
actual medspa owner who knows the facts.
Las
Vegas, Nevada, USA - July 27, 2012 -- Both business and clinical
training (Botox ® training, laser training, hCG training, etc.) are
the best foundation upon which a successful medical spa can be
launched. The IAPAM’s
Aesthetic Practice Start Up Workshop
(http://iapam.com/aesthetic-practice-startup-workshop)
is the only business bootcamp offering sound information on how to
avoid many of the common pitfalls of the aesthetic industry. The
program is taught by experts who own and operate medical spas, hCG
medical weight loss clinics and aesthetic medicine practices, so
attendees are learning from experts who have practical experience.
Attendees
at the Aesthetic Practice Start-up Workshop leave with a business
plan for their specific aesthetic medicine practice, including:
1.Financing
Options.
2.Target
Demographics for your Procedures.
3.Developing
a menu of Treatments and Pricing Strategy.
4.Establishing
Aesthetic Practice Protocols for your staff (examples included on
CD).
5.Creating
an effective Marketing Plan, including incorporating low-cost
internet marketing strategies (SEO web sites and press releases) and
the latest social media marketing strategies (Facebook, Twitter,
LinkedIn).
6.Finding
the Right Location.
7.Staffing
(job descriptions included on CD).
8.Federal
and State legal and regulatory issues.
9.How
to Read Financials.
A
complementary training program, offered by the IAPAM, is the
Aesthetic Medicine Symposium with Botox ® Training. The weekend
Symposium, the Friday hCG Training and the Monday Aesthetic Practice
Start Up Workshop offer new medspa managers, owner-physicians, and
key staff involved with an aesthetic medical practice, all the tools
to ensure their business is profitable, customizable and sustainable.
For
additional information and to register for the next Aesthetic
Practice Startup Workshop on September 24, 2012, or the next
Aesthetic
Medicine Symposium with Botox ® Training, please
contact the IAPAM at 1-800-219-5108 ext. 704.
About
the IAPAM: The International Association for Physicians in Aesthetic
Medicine
The
International Association for Physicians in Aesthetic Medicine is a
voluntary association of physicians and supporters, which sets
standards for the aesthetic medical profession. The goal of the
association is to offer education, ethical standards, credentialing,
and member benefits. IAPAM membership is open to all licensed medical
doctors (MDs), dentists (DDSs/DMDs) doctors of osteopathic medicine
(DOs), physicians assistants (PAs) and nurse practitioners (NPs).
The IAPAM offers aesthetic medicine and hCG medical weight management
programs, including: Botox ® training, medical aesthetic training,
laser training, physician hCG training, and aesthetic practice
business training. Additional information about the association can
be accessed through the IAPAM’s website (http://www.iapam.com)
or by contacting:
Jeff
Russell, Executive-Director
International
Association for Physicians in Aesthetic Medicine (IAPAM)
1-800-219-5108
x704
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