Tweeting for Business: Experts Connection Webinar Offers Course in How to Use Twitter to Build Your Business

Social Media Expert Neal Shaffer Offers Step-by-Step Instruction on How to Build Successful Twitter Marketing Campaigns for Any Organization.

NOVATO, Calif. (August 7, 2012) -- This month, Experts Connection for Business ( will present Neal Schaffer, social media strategist and author of "Understanding, Leveraging & Maximizing Twitter," who will share his expertise into how to apply Twitter as part of any strategic marketing campaign. The webinar, entitled "Twitter for Business: A Step-by-Step Guide to Understanding, Leveraging & Maximizing Twitter," is hosted by NETSHARE® (, and scheduled for August 21, from 4:00 - 5:30 p.m. ET, (1:00 - 2:30 p.m. PT).

Twitter continues to be one of the most powerful most misunderstood social networks. While many marketing professionals are still struggling to perfect their microblogging strategy, Schaffer has been designing successful marketing campaigns for clients for a number of years and will provide specific strategies and a step-by-step approach to show how to get the most out of Twitter for sales and marketing.

Among the insights Schaffer will share are the Twitter secrets used by major brands. The instruction will include:

- What opportunities Twitter provides to business;
- How Twitter is currently being used within corporations;
- How to build an effective Twitter marketing strategy;
- How to include Twitter as part of a broader marketing program;
- Understanding hash tags, Twitter chats, and how to build a following;
- Examples of successful Twitter campaigns; and
- Twitter tools that are available to make Tweeting more efficient.

"Social media levels the marketing playing field so any business can compete effectively," said Katherine Simmons, CEO of NETSHARE and host of the Experts Connection webinar series. "Neal has designed winning Twitter campaigns for global companies, and we are fortunate to be able to share his expertise through Experts Connection. This is a unique opportunity for anyone who wants to learn how to harness Twitter and social media for effective marketing."

The Experts Connection teleseminar series allows business professionals to connect with experts in a wide range of areas, gathering information about business-critical topics presented with an eye toward the practical, not just the theoretical. Experts Connections recruits the most knowledgeable specialists to address problems facing small companies, multi-national corporations, B2B, B2C; businesses of any size serving any market. The cost of the seminar is $100, and access is provided via web and telephone. For more information, visit the Experts Connection online at

About Neal Schaffer
Neal Schaffer helps organizations strategically leverage and maximize return on investment from social business. He is currently Senior Vice President of Social Media Strategy for Social 5150 and Vice President of Social Media Strategy for Green Dream Social, as well as the author of two books on LinkedIn and the soon-to-be-published “Understanding, Leveraging & Maximizing Twitter”. Neal is a frequent speaker at media events sponsored by ABC and CBS and quoted in the Wall Street Journal, Bloomberg, BusinessWeek, Yahoo! and the American Express Open Forum. He also has counseled Fortune 500 companies and celebrities with nearly one million social media fans.

NETSHARE ( is a confidential, membership based organization dedicated to providing executives across all disciplines and industries with quality $100K plus job lists. NETSHARE also offers networking opportunities and a community of peers for the exchange of strategic information related to job search, professional development and best practices. NETSHARE has been recognized by Fortune and Forbes magazines as the best online destination for executive positions.

Annette DiSano
(415) 883-1700

Tom Woolf
Woolf Media & Marketing
(415) 259-5638

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