Mobile
Rate Move Alert Introduced in Response to Demand from Bankers in
Anticipation for Federal Reserve's Rate Increase This Month.
San
Anselmo, CA, USA (December 10, 2015) -- Market
Rates Insight, Inc., the leader in financial
services pricing intelligence for deposits, personal loans,
mortgages, and fees, has released Mobile Rate Move Alert, a new
deposit interest rate tracking product designed to keep financial
executives current with changes in competitive interest rates. Mobile
Rate Move Alert delivers competitive rate change data immediately to
give banking and credit union executives the latest rates for target
institutions and regions delivered to their smartphone, tablet, or
laptop.
The
financial industry has been waiting for the Federal Reserve to raise
interest rates to revitalize deposit rate products such as savings
accounts, money market accounts, and CDs. When rates do rise, experts
predict that consumers will immediately begin shopping for better
returns for their savings. This will leave banks and credit unions
competing for new money, jockeying to offer the most competitive
rates for interest earnings.
To
prepare for pending interest rate increases, Market Rates Insight has
developed a mobile alert tool that gives subscribers an email alert
with the latest interest rate changes from preselected competitors.
With Mobile Rate Move Alert, financial executives can keep watch on
competing institutions and products, and adjust their own rates as
needed to stay ahead of rates in their market area.
"With
the ongoing economic recovery, it's been a long time since banks have
had to compete on interest rates. Consumers have been waiting for
rates to improve before investing their savings, and when the Fed
does increase interest rates, there is a going to be a flood of rate
shoppers looking for new financial products," said Rick Barham,
founder and CEO of Market Rates Insight. "Our Mobile Rate Move
Alert product is designed to help our bank and credit union customers
stay ahead of the competition and track rate changes as they happen."
Mobile
Rate Move Alert allows subscribers to select specify financial
institutions and interest products. Products to be monitored can be
selected by company, product type, region, terms, tiers, and other
criteria. When a rate changes, subscribers receive a message sent
directly to their mobile device with details about the competitor,
the product, and the rate change.
Mobile
Rate Move Alert is just the latest self-service research tool
included in Market Rates Insight's MyRI suite. MyRI gives users a
variety of web-driven research tools that track the latest in
deposits, rates, and fees. MyRI provides access to bank rate and fee
data nationwide, allowing financial executives to assess competitive
rates, understand pricing trends, and conduct market research to help
them make more informed product and marketing decisions.
For
more information, visit http://www.marketratesinsight.com.
About
Market Rates Insight
For
over 30 years, Market Rates Insight has helped banking executives
make better informed pricing decisions. The company serves banks and
credit unions nationally with competitive information on deposits,
consumer loans, mortgages, and fees. Market Rates Insight provides
the most granular historical and refresh pricing data in the
industry, helping financial decision makers plan and prepare for
likely changes in rates and products. The company's cloud-based
system provides timely and precise competitive data supported by
usable graphs and charts.
Market
Rates Insight is located in San Anselmo, California. For more
information, see http://www.marketratesinsight.com.
Photos
available upon request
Contact:
Tom
Woolf
Market
Rates Insight
(415)
259-5638
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