Bay
Area Tortilla Company Now in Its Third Berber Generation with Ongoing
Commitment to Founders' Legacy of Traditional Methods, Food Purity
and Quality.
San
Leandro, CA, USA (January 16, 2016) -- Mi Rancho®
(http://www.mirancho.com),
a Bay Area food innovator in the production and global distribution
of tortillas and Mexican foods, today announced the passing of Robert
Berber Jr. after losing his battle with cancer. Robert Berber Jr.
leaves a legacy as a successful businessman and philanthropist as
well as a family company, Mi Rancho, which has become a national
brand. Mi Rancho is now managed by Robert's son, Manuel Berber, who
has served as president of the company since 1992.
Robert
Berber Jr. is responsible for building Mi Rancho into the company it
is today, manufacturing more than 1.3 billion tortillas each year.
Born and raised in Los Angeles, Robert Berber Jr. moved to the Bay
Area where in 1954 he and his father, Robert Berber Sr. purchased an
Oakland Mexican grocery and panaderia noted for making delicious corn
and flour tortillas and breads. Robert assumed sole ownership of the
store in 1974 and through hard work and vision built Mi Rancho into a
national tortilla brand that is respected for its quality,
consistency and purity of ingredients.
The
traditional methods of making tortillas used by Robert Berber Sr. and
Robert Berber Jr. are still the foundation for the making of Mi
Rancho products. Mi Rancho's corn tortillas are made from whole
kernel corn that is carefully cooked and steeped with lime for up to
10 hours. The corn is then stone-ground with lava stones for a unique
texture and flavor. Mi Rancho also uses local ingredients grown in
California, and it offers organic, non-GMO corn and flour tortillas.
"My
father will be sorely missed by the Mi Rancho family and in the
community," said Manuel Berber, owner and President of Mi
Rancho. "However, we intend to keep his legacy alive by
continuing to use the same time-honored methods and whole ingredients
we have used for the past 60 years, when my father and grandfather
established the family business. We will continue to maintain our
commitment to superior quality and exquisite taste as the company
passes into the hands of my two sons, the fourth generation of
Berbers."
Robert
Berber Jr. also was an active participant in the Bay Area community.
He served on the Board of Directors for City Center Federal Savings,
was active in the Orinda Rotary Club, and delivered food to those in
need through Meals on Wheels. He also established a scholarship for
underserved families at his alma mater, Cathedral High School in Los
Angeles.
The
Berber family has requested that those who wish to honor Robert
Berber Jr.'s memory do so by making a donation to the John Muir
Health Foundation, 1400 Treat Blvd., Walnut Creek, CA 94597 or
online: https://www.johnmuirhealth.com/secure/make-a-donation.html.
About
Mi Rancho
Mi
Rancho® is an innovator in the specialty foods market specializing
in tortillas and Mexican food products. Founded as a family-run
Mexican bakery and grocery store in Oakland in 1939, Mi Rancho
started to expand in the 1950s, providing tortillas to local
restaurants. Today the company is now in its third generation and is
still family owned and operated. Mi Rancho produces 4.5 million
tortillas each day or 1.3 billion tortillas each year, serving
various segments including food service, retail, industrial, and
international. Despite Mi Rancho's growth, the company is still
operated with a passion for excellence and a commitment to produce
the best quality tortillas made from local California ingredients.
For
more information, visit Mi Rancho on the web at
http://www.mirancho.com.
Photos
available
Contact:
Tom
Woolf
Director
of PR, Gumas Advertising
415-621-7575
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