Bay
Area Tortilla Company to Sponsor Kid's Zone with Booth to Educate
Youngsters About Making Authentic Corn Tortillas.
San
Diego, CA, USA -- Mi Rancho® (http://www.mirancho.com),
a Bay Area food innovator in the production and global distribution
of tortillas and Mexican foods, has signed as the exclusive sponsor
for the Kid's Zone for Rubio's® 2016 Coast Fest Beach Cleanup and
Party, to be held at the Oceanside Pier on July 16.
In
addition to assisting with the coastal cleanup, Mi Rancho will have a
booth where kids can come play a game for prizes and experience the
process of making its corn tortillas. The Mi Rancho booth display is
designed to be fun for kids as well as educational, using a hands-on,
tactile approach to demonstrate the production of tortillas,
including dry corn, cooked corn or nixtamal, stone ground masa, and
finished tortillas. Mi Rancho will also offer a fun game for the kids
to play that focuses on the ocean where they can win great prizes.
"We
have been business partners with Rubio's for some time and we are
delighted to be able to expand our relationship through this Coast
Fest sponsorship," said Alex Berber, Business Development
Manager for Mi Rancho. "Mi Rancho shares Rubio's passion for the
environment and for sustainable food production. We see sponsorship
of the Kid's Zone as an opportunity to educate kids about responsible
food production and good nutrition, and let them have fun in the
process."
Rubio's
restaurants have been preparing dishes using Mi Rancho corn and flour
tortillas since 2012. Just as Rubio's is committed to using only high
quality, sustainable ingredients in its dishes, Mi Rancho is
committed to providing the highest level of quality and consistency
in all its food products. Mi Rancho's organic corn products are
cooked with lime then ground into fresh masa using hand-carved lava
stones. The production methods are the same that have been used by Mi
Rancho's family-owned business for generations.
About
Mi Rancho
Mi
Rancho® is an innovator in the specialty foods market specializing
in tortillas and Mexican food products. Founded as a family-run
Mexican bakery and grocery store in Oakland in 1939, Mi Rancho
started to expand in the 1950s, providing tortillas to local
restaurants. Today the company remains family owned and operated by
the third generation of the Berber family, with plans of succession
to the fourth generation currently working within the company. Mi
Rancho produces 4.5 million tortillas each day or 1.3 billion
tortillas each year, serving various segments including food service,
retail, industrial, and international. Despite Mi Rancho's growth,
the company is still operated with a passion for excellence and a
commitment to produce the best quality tortillas made from local
California ingredients.
For
more information, visit Mi Rancho on the web at
http://www.mirancho.com.
Contact:
Tom
Woolf
Director
of PR, Gumas Advertising
415-621-7575
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