San
Leandro, CA, USA -- Mi Rancho® (http://www.mirancho.com),
a Bay Area food innovator in the production and global distribution
of tortillas and Mexican foods, introduced a new low-calorie corn
tortilla product, Mama Carol's THINcredibles™. These organic
tortillas are thinner than Mi Rancho's flagship organic corn
tortillas with half the calories and are available through select
retail grocery stores.
THINcredibles
are made using the same traditional methods as all Mi Rancho
tortillas using whole kernel corn cooked with lime which is ground
into fresh masa with hand-carved lava stones. What makes
THINcredibles different is they are thinner, so each tortilla has
only 35 calories, while still offering the supple freshness,
performance, and flavor that distinguish all Mi Rancho tortillas.
THINcredibles
also are the first tortillas in a new line of Mama Carol products,
named for Carol Berber of the Berber family which has owned and
operated Mi Rancho since 1954. Carol has been developing new recipes
featuring unique ways of incorporating tortillas. The recipes are
available in a series of videos, Mama Carol's Mi Rancho Kitchen,
which can be viewed on the Mi Rancho website and YouTube.
"We
developed THINcredibles for weight-conscious customers who are
interested in healthier eating," said Carol Berber. "These
thinner tortillas are made using the same family recipe and attention
to quality as all our products, but with half the calories. They are
great for tacos, tostadas, enchiladas, homemade chips and strips, and
all the dishes you would make using regular corn tortillas, only with
fewer calories."
Like
Mi Rancho's other organic corn tortillas, THINcredibles are certified
organic by the USDA and have been verified by the Non-GMO Project.
They are gluten free and contain no saturated or trans fats.
THINcredibles
will initially be offered in select retail outlets, including
Raley's, Bel Air, Nob Hill, Bristol Farms, Gelson's Markets,
Lunardi's, Mollie Stone's, and Oliver's Market. Additional retailers
will be added in the coming months.
For
more information, visit http://www.mirancho.com.
About
Mi Rancho
Mi
Rancho® is an innovator in the specialty foods market specializing
in tortillas and Mexican food products. Founded as a family-run
Mexican bakery and grocery store in Oakland in 1939, Mi Rancho
started to expand in the 1950s, providing tortillas to local
restaurants. Today the company remains family owned and operated by
the third generation of the Berber family, with plans of succession
to the fourth generation currently working within the company. Mi
Rancho produces 4.5 million tortillas each day or 1.3 billion
tortillas each year, serving various segments including foodservice,
retail, industrial, and international. Despite Mi Rancho's growth,
the company is still operated with a passion for excellence and a
commitment to produce the best quality tortillas made from local
California ingredients.
For
more information, visit Mi Rancho on the web at
http://www.mirancho.com.
Contact:
Tom
Woolf
Director
of PR, Gumas Advertising
415-621-7575
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